A super charity for a supercity

CHALLENGE When Manukau Communities Foundation expanded to assist communities throughout Auckland, they required a new brand identity to reflect their greater scope. APPROACH We developed a logo and design comprised of vivid, multicoloured kinetic ribbons representing Auckland’s many multicultural communities and a broader sense of energy and passion to inspire change. The design works in a variety of applications across all media, creating a cohesive, distinctive brand. OUTCOME Since their rebrand, Auckland Communities Foundation has attracted lots of attention, allowing them to support a record number of grass roots projects.