Insurance goes viral

CHALLENGE Downunder Insurance wanted a cost-effective way to create brand awareness with a younger audience. Approach: We launched an interactive competition for a round-the-world trip, with video entrants judged by facebook and youtube members. The winner then updated Downunder’s facebook page throughout their voyage with entertaining videos and posts. OUTCOME Activity on Downunder’s Facebook page spiked, with 11,392 people visiting Downunder’s Facebook contest application and every post receiving around 230 comments from our target community.