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CHALLENGE One of NZ’s top suppliers of office consumables charged us with the task of refreshing their brand. And when we say “refresh” we mean a complete facelift – new name, logo and design for their website and digital assets. They wanted a friendly, accessible and modern identity that was presented in an unpretentious, down-to-earth manner. While this project is still in development, we are already receiving some impressive feedback from our client. APPROACH We created a branding message that is customer-centric and benefit driven. We went with a traditional, unambiguous brand name — The Office Supply Cupboard. To offset the simplicity of the brand name, we used vibrant colours for a contemporary, fresh look that was both upbeat and eye-catching.